Successful companies are constantly evolving and identifying new and innovative ways to grow their business and drive customer demand. Highly skilled employees are all tools companies have leveraged to stay ahead of the competition. Data is all around us, and whether we are aware of it or not, virtually everything we do now results in the generation of new data. Every electronic message we send and receive, every internet site we visit - all of this contributes to the vast amount of data that corporations currently hold on us. Data is a commodity in today's world and one whose value is endless. So, what do we do with all this data? The average person remains largely unaware of exactly how much power businesses have through data analytics.
Presented by: David Solganik, Managing Director- Global Head of Business Intelligence and Metrics, Morgan Stanley